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Invest Atlanta News

Making an Impact on Atlanta

Scroll down to see the impact and stories of people and places supported through Invest Atlanta programs.

 

2024 At A Glance

4,250

New Jobs Created (Business Attraction and Expansion)

$1.57B

Total Capital Investment

$1.85B

Total Economic Impact

2,475

Affordable Housing Units Financed (Multifamily)

409

Homeownership Incentives (Downpayment Assistance, Owner-Occupied Rehab and Tax Relief)

1,845

Small Businesses Supported (Grants, Loans and Technical Assistance)

 

See What We’ve Been Up To

{"result":[{"id":531,"title":"ATLinBusiness Helps Craft Success for Esse Event Planning","promo_title":"ATLinBusiness Helps Craft Success for Esse Event Planning","published_date":"2024-07-16","featured_image":{"id":2671,"parent_id":5,"resource_file_name":"reception_7_bts1.jpg","resource_content_type":"image/jpeg","resource_file_size":489088,"resource_updated_at":"2024-07-16T12:01:16.571-04:00","caption":"","description":null,"attachable_id":null,"attachable_type":null,"assets_resource_uses_count":1,"created_at":"2024-07-16T12:01:16.610-04:00","updated_at":"2024-07-16T12:01:33.381-04:00","filename_hash":"reception_7_bts1_3ko8jxJ.jpg","width":1500,"height":1200},"filename":"atlinbusiness-helps-craft-success-for-esse-event-planning","meta_data_id":null,"published":true,"token":"pxGjvw","created_at":"2024-07-16T12:01:33.359-04:00","updated_at":"2024-07-16T12:01:33.359-04:00","video_link":"","promo_description":"\u003cdiv class=\"datatype-wysiwyg-basic promo_description\"\u003e\n From college event planning to a thriving business venture, Atlanta entrepreneur Sidney Hayes has transformed her passion into reality with Esse Event Planning.\n\u003c/div\u003e\n","project_year":"2024","content":"\u003cdiv class=\"datatype-wysiwyg content\"\u003e\n \u003cp dir=\"ltr\"\u003eFrom college event planning to a thriving business venture, Atlanta entrepreneur Sidney Hayes has transformed her passion into reality with \u003ca href=\"https://www.esseevents.com/\"\u003eEsse Event Planning\u003c/a\u003e.\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003e\u0026quot;It\u0026#39;s more than just an event; it\u0026#39;s about crafting a unique and individual experience,\u0026quot; says Hayes. \u0026quot;Events are personal, and I take the time to understand my clients to tailor each event to their personalities.\u0026quot;\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eEstablishing Esse Event Planning in 2021 was a culmination of years of hard work and dedication. Hayes built her skill set by collaborating with upscale restaurants on weddings and apprenticing alongside Atlanta-based wedding and event planners, gaining invaluable experience along the way.\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eHowever, the turning point for Esse Event Planning came when Hayes reached out to Invest Atlanta\u0026#39;s \u003ca href=\"http://www.atlinbusiness.com\"\u003eATLinBusiness\u003c/a\u003e program. Partnering with a financial consultant through the program provided Hayes with crucial guidance and insight into launching and growing her business.\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003e\u0026quot;Invest Atlanta is like a personal mentor and business partner,\u0026quot; Hayes explains. \u0026quot;They guide you through the process of building a business, offering unwavering support every step of the way.\u0026quot;\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eEsse Event Planning stands as a testament to Hayes\u0026#39; commitment to crafting personalized, accessible, and meaningful events. She emphasizes the value of the support received through the ATLinBusiness program and encourages aspiring entrepreneurs to take advantage of Invest Atlanta\u0026#39;s resources.\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003e\u0026quot;You can\u0026#39;t expect success to fall into your lap; it requires hard work and dedication,\u0026quot; Hayes advises. \u0026quot;ATLinBusiness is a great starting point for anyone considering starting a new business.\u0026quot;\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eATLinBusiness, provided by Invest Atlanta, offers no-cost services to entrepreneurs within the City of Atlanta. The program simplifies growing a business, providing tailored support in areas of expertise selected by business owners.\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eFor entrepreneurs looking to turn their dreams into reality, Invest Atlanta\u0026#39;s ATLinBusiness program offers a valuable pathway to sustainable success.\u003c/p\u003e\r\n\r\n\u003cdiv\u003e\u0026nbsp;\u003c/div\u003e\r\n\n\u003c/div\u003e\n","category_id":"\u003cspan class=\"datatype-select_field category_id\"\u003e\n Businesses\n\u003c/span\u003e\n","location_id":"\u003cspan class=\"datatype-select_field location_id\"\u003e\n \n\u003c/span\u003e\n"},{"id":520,"title":"What Happens When Entrepreneurs Dream","promo_title":"What Happens When Entrepreneurs Dream","published_date":"2024-04-15","featured_image":{"id":2625,"parent_id":5,"resource_file_name":"img_7914.jpg","resource_content_type":"image/jpeg","resource_file_size":2073727,"resource_updated_at":"2024-04-18T12:52:13.563-04:00","caption":"","description":null,"attachable_id":null,"attachable_type":null,"assets_resource_uses_count":1,"created_at":"2024-04-18T12:52:13.749-04:00","updated_at":"2024-04-18T15:50:18.522-04:00","filename_hash":"img_7914_OzoVyP6.jpg","width":1284,"height":1470},"filename":"what-happens-when-entrepreneurs-dream","meta_data_id":null,"published":true,"token":"WhoYlQ","created_at":"2024-04-18T12:52:54.319-04:00","updated_at":"2024-04-18T12:52:54.319-04:00","video_link":"","promo_description":"\u003cdiv class=\"datatype-wysiwyg-basic promo_description\"\u003e\n \n\u003c/div\u003e\n","project_year":"2024","content":"\u003cdiv class=\"datatype-wysiwyg content\"\u003e\n \u003cp dir=\"ltr\"\u003eHaving a business idea is the easy part. Figuring out how to execute it can get tricky. That\u0026rsquo;s exactly the position Lauren Watts found herself when she initially created \u003ca href=\"https://www.bloo-print.com/\"\u003eBlooPrint\u003c/a\u003e Imaginative Play, an educational subscription box company based in Atlanta. The idea came to Watts during the early days of the COVID-19 pandemic when children were not in school. Lauren wanted to create something fun that the kids could do while they learn at home - practical activities that introduced them to new careers.\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003e\u0026ldquo;I\u0026#39;d tried different strategies, and nothing kind of took, because I felt like no one could truly understand what I was doing, or could point me to the resources as to where I could get this done,\u0026rdquo; Lauren explains.\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eAfter Lauren applied for a business license, she discovered the resources the ATLinBusiness program offered. She was partnered with one of the skilled consultants in the program for help.\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003e\u0026ldquo;It gave me confidence. We sat down and discussed marketing and built a strategy. It was intense in a good way. I learned a lot. I was able to get my company trademarked in this process thanks to their guidance,\u0026rdquo; Lauren said.\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eATLinBuiness is a program provided by Invest Atlanta. It provides no-cost services to entrepreneurs inside the city of Atlanta. The process is simple: apply for the program, get partnered with a consultant, then work together to grow your business. Business owners can select what area of expertise they need support.\u0026nbsp;\u0026nbsp;After success with marketing, Lauren was paired with another consultant to work on e-commerce.\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003e\u0026ldquo;And the fact that it\u0026#39;s free, I feel almost spoiled that everyone is not literally taking advantage of this. It\u0026#39;s almost effortless. In a sense, it\u0026#39;s like you have your own personal professional in your back pocket just to make sure that you\u0026#39;re going down the right path. I\u0026#39;m super grateful,\u0026rdquo; Lauren says.\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eBlooPrint started as a subscription box but Lauren\u0026#39;s\u0026nbsp;vision is\u0026nbsp;to have a physical space in Atlanta where children can dream big and actively play.\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003e\u0026ldquo;ATLinBusiness wants small businesses to thrive in the city. They have given me so many resources, and I know I can count on them to keep helping me grow,\u0026rdquo; she adds.\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eShe says while she could try and navigate it alone, she won\u0026rsquo;t have to because Invest Atlanta is in her corner.\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eReady to level up your business? If you are a small business in the City of Atlanta and interested in learning more about ATLinBusiness, \u003ca href=\"https://atlinbusiness.com/\"\u003evisit the website\u003c/a\u003e and begin the process of being partnered with a consultant at no cost to you.\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cdiv\u003e\u0026nbsp;\u003c/div\u003e\r\n\n\u003c/div\u003e\n","category_id":"\u003cspan class=\"datatype-select_field category_id\"\u003e\n Businesses\n\u003c/span\u003e\n","location_id":"\u003cspan class=\"datatype-select_field location_id\"\u003e\n \n\u003c/span\u003e\n"},{"id":511,"title":"Kick Back in Castleberry Hill","promo_title":"Kick Back in Castleberry Hill","published_date":"2024-02-21","featured_image":{"id":2564,"parent_id":5,"resource_file_name":"match.jpg","resource_content_type":"image/jpeg","resource_file_size":118516,"resource_updated_at":"2024-02-20T13:12:51.678-05:00","caption":"","description":null,"attachable_id":null,"attachable_type":null,"assets_resource_uses_count":1,"created_at":"2024-02-20T13:12:52.339-05:00","updated_at":"2024-02-21T13:29:08.267-05:00","filename_hash":"match_EbrRmny.jpg","width":750,"height":750},"filename":"kick-back-in-castleberry-hill","meta_data_id":null,"published":true,"token":"5MHQ0A","created_at":"2024-02-21T13:27:18.256-05:00","updated_at":"2024-02-21T13:29:08.249-05:00","video_link":"","promo_description":"\u003cdiv class=\"datatype-wysiwyg-basic promo_description\"\u003e\n \u0026ldquo;Sometimes you\u0026rsquo;ve just gotta kick back and relax.\u0026rdquo;\u0026nbsp;\n\u003c/div\u003e\n","project_year":"2024","content":"\u003cdiv class=\"datatype-wysiwyg content\"\u003e\n \u003cp dir=\"ltr\"\u003e\u0026ldquo;Sometimes you\u0026rsquo;ve just gotta kick back and relax.\u0026rdquo; That\u0026rsquo;s the motto and the vibe when you walk into Atlanta\u0026rsquo;s \u003ca href=\"https://www.matchloungeatl.com/\"\u003eMatch Bar \u0026amp; Oven\u003c/a\u003e. While his customers are relaxing, owner James Hamelburg is working hard to build a successful restaurant in downtown Atlanta. Located in Castleberry Hill, right down the street from the Mercedes-Benz Stadium, Match Bar \u0026amp; Oven has been open for nine years. Hamelburg says the business ebbs and flows and he is determined to make it a success. As he explored how to keep the restaurant sustainable, he started building relationships in the city. One of those relationships is with Invest Atlanta and the ATLinBusiness program.\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026ldquo;I thought, \u0026lsquo;Is this really going to work?\u0026rsquo; I didn\u0026rsquo;t know what to expect. I typically keep expectations low and in this case, it was free.\u0026rdquo; Hamelburg says.\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003eBut it did work. ATLinBusiness connected Hamelburg with one of its expert consultants to work on two things: a revamped website and a more robust business plan. He says the results far exceeded his expectations, \u0026ldquo;I couldn\u0026rsquo;t be more excited. They don\u0026rsquo;t want anything in return. I will sing the praises of them for the rest of my life.\u0026rdquo;\u003c/p\u003e\r\n\r\n\u003cp\u003eATLinBuiness provides no-cost services to entrepreneurs inside the city of Atlanta. The process is simple: you apply for the program, get partnered with a consultant and then work together to grow your business. Business owners can select what area of expertise they need support. Hamelburg says that things have been tough for his restaurant, and as he has worked with ATLinBusiness, he can see things popping.\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026ldquo;I have to work hard to keep things afloat, but these guys have my back. It\u0026#39;s like they know what I need and what I want,\u0026rdquo; he explains. Hamelburg believes that it will take another two or three years before the Castleberry Hill neighborhood will really turn around. But, like the growth for Match Bar \u0026amp; Oven, he has faith it will happen. He also believes that his relationship with Invest Atlanta will continue to support him along the way.\u003c/p\u003e\r\n\r\n\u003cp\u003eIf you are a small business in the city of Atlanta and interested in learning more about ATLinBusiness, \u003ca href=\"https://atlinbusiness.com/\"\u003evisit the website\u003c/a\u003e and begin the process of being partnered with a consultant at no cost to you.\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\n\u003c/div\u003e\n","category_id":"\u003cspan class=\"datatype-select_field category_id\"\u003e\n Businesses\n\u003c/span\u003e\n","location_id":"\u003cspan class=\"datatype-select_field location_id\"\u003e\n Downtown\n\u003c/span\u003e\n"},{"id":506,"title":"Collaboration: One Key to Growing your Business","promo_title":"Collaboration: One Key to Growing your Business","published_date":"2023-11-30","featured_image":{"id":2526,"parent_id":5,"resource_file_name":"tbi.jpg","resource_content_type":"image/jpeg","resource_file_size":234411,"resource_updated_at":"2023-11-30T09:50:13.022-05:00","caption":"","description":null,"attachable_id":null,"attachable_type":null,"assets_resource_uses_count":1,"created_at":"2023-11-30T09:50:13.597-05:00","updated_at":"2023-11-30T09:50:30.677-05:00","filename_hash":"tbi_xNaOzyL.jpg","width":1240,"height":852},"filename":"collaboration-one-key-to-growing-your-business","meta_data_id":null,"published":true,"token":"C-uO0Q","created_at":"2023-11-30T09:50:29.767-05:00","updated_at":"2023-11-30T09:50:29.767-05:00","video_link":"","promo_description":"\u003cdiv class=\"datatype-wysiwyg-basic promo_description\"\u003e\n Khadijah Baynes was ready to expand her business, The Beauty Industry, to a second location, but needed a little help getting her finances in order.\u0026nbsp;\n\u003c/div\u003e\n","project_year":"2023","content":"\u003cdiv class=\"datatype-wysiwyg content\"\u003e\n \u003cp dir=\"ltr\"\u003eKhadijah Baynes was ready to expand her business, The Beauty Industry, to a second location, but needed a little help getting her finances in order.\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003e\u0026ldquo;ATLinBusiness gave me a professional set of eyes to make sure I had everything I needed.\u0026rdquo; she explains.\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eBaynes was then connected to Terri King, a consultant in the program. King, also a Black female entrepreneur, says that the development of a compelling business portfolio is a key milestone for any entrepreneur.\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003e\u0026ldquo;It not only showcases past achievements but also communicates vision and potential effectively. Khadijah\u0026#39;s well-crafted portfolio not only enhanced her credibility but also attracted the right partners, investors and collaborators,\u0026rdquo; King says.\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eKing is in commercial real estate leasing and sales, and her expertise paired up well with what Baynes needed. She was able to help Baynes beyond just her financial applications. She also helped her identify areas for enhancement and implement tailored strategies. King says that Baynes not only improved her business\u0026#39;s efficiency but also set the stage for sustainable growth.\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eBaynes says she is very grateful for the ATLinBusiness program and the many services it offers entrepreneurs. She encourages other small business owners to take advantage of it.\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003e\u0026ldquo;Don\u0026rsquo;t waste any time. They (ATLinBusiness) are always willing to help. This has gotten me where I need to be and it doesn\u0026rsquo;t cost anything,\u0026rdquo; she says.\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eEntrepreneurship is about continuous innovation and growth, and having clarity about the next steps is essential. Working with expert consultants through ATLinBusiness is one way small business owners can build and grow.\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eIf you are a small business in the City of Atlanta and interested in learning more, visit\u0026nbsp; \u003ca href=\"https://atlinbusiness.com/\"\u003eATLinBusiness\u003c/a\u003e, and begin the process of transforming your business with a consultant at no-cost to you.\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cdiv\u003e\u0026nbsp;\u003c/div\u003e\r\n\n\u003c/div\u003e\n","category_id":"\u003cspan class=\"datatype-select_field category_id\"\u003e\n Businesses\n\u003c/span\u003e\n","location_id":"\u003cspan class=\"datatype-select_field location_id\"\u003e\n \n\u003c/span\u003e\n"},{"id":499,"title":"Empowering Dreams: How ATLinBusiness is Supporting Entrepreneurs in the City","promo_title":"Empowering Dreams: How ATLinBusiness is Supporting Entrepreneurs in the City","published_date":"2023-10-19","featured_image":{"id":2515,"parent_id":5,"resource_file_name":"img-20230704-wa0000-ronnie-s.-rose.jpg","resource_content_type":"image/jpeg","resource_file_size":189942,"resource_updated_at":"2023-10-19T15:08:29.291-04:00","caption":"","description":null,"attachable_id":null,"attachable_type":null,"assets_resource_uses_count":1,"created_at":"2023-10-19T15:08:30.144-04:00","updated_at":"2023-10-19T15:09:25.919-04:00","filename_hash":"img-20230704-wa0000-ronnie-s.-rose_aWZ95wX.jpg","width":834,"height":1024},"filename":"empowering-dreams-how-atlinbusiness-is-supporting-entrepreneurs-in-the-city","meta_data_id":null,"published":true,"token":"2daAuw","created_at":"2023-10-19T15:09:25.834-04:00","updated_at":"2023-10-19T15:09:25.834-04:00","video_link":"","promo_description":"\u003cdiv class=\"datatype-wysiwyg-basic promo_description\"\u003e\n You have an idea and the passion and willingness to work hard - but to truly build a thriving business you need more. Ronnie S. Rose, owner of Self Healers Yoga in Atlanta, knows that too well.\n\u003c/div\u003e\n","project_year":"2023","content":"\u003cdiv class=\"datatype-wysiwyg content\"\u003e\n \u003cp dir=\"ltr\"\u003eYou have an idea and the passion and willingness to work hard - but to truly build a thriving business you need more. Ronnie S. Rose, owner of Self Healers Yoga in Atlanta, knows that too well. The story of Self Healers Yoga is a testament to the power of passion and the invaluable support that initiatives like ATLinBusiness can provide to budding entrepreneurs.\u003c/p\u003e\r\n\r\n\u003cp\u003eFor Rose, the journey toward creating Self Healers Yoga was deeply personal. In the face of anxieties and stresses brought on by the challenges of 2020, she found comfort in the practice of yoga. Recognizing the transformative power it held, she dreamed of a space where others could tap into their inner selves and create peace.\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026quot;People often turn to yoga at their breaking point. I teach how to use the resources you have inside you to help figure out how to manage. Yoga can really help with that,\u0026quot; Rose passionately explains.\u003c/p\u003e\r\n\r\n\u003cp\u003eHowever, the path from a passionate idea to a thriving business has its challenges. Rose, like many entrepreneurs, recognized the need for structure, guidance, and expertise. This is where ATLinBusiness, an initiative by Invest Atlanta, stepped in to bridge the gap.\u003c/p\u003e\r\n\r\n\u003cp\u003eATLinBusiness offers invaluable, no-cost services to small businesses in the City of Atlanta. One of the program\u0026rsquo;s standout features is its ability to pair a business with a consultant who possesses the precise skills to support that business\u0026rsquo; needs. For Rose, this meant finding a consultant who could provide the necessary support in website development, marketing, and business planning.\u003c/p\u003e\r\n\r\n\u003cp\u003e\u0026quot;I was matched with a consultant that had the skills I didn\u0026rsquo;t. I have the passion for my business but needed structure and a way for people to find out about me. Before I worked with ATLinBusiness, I was doing everything on a whim. I didn\u0026rsquo;t even have pricing,\u0026quot; Rose shares.\u003c/p\u003e\r\n\r\n\u003cp\u003eRose says the help she received from ATLinBusiness really got her started and this is just the beginning. For now, Self Healers Yoga provides personal one on one or small group sessions, but her hope is to open a brick and mortar Self Healers Retreat and Wellness Center.\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003eATLinBusiness is playing a pivotal role in nurturing these aspirations, one small business at a time. If you are a small business in the City of Atlanta and interested in learning more about ATLinBusiness, \u003ca href=\"https://atlinbusiness.com/\"\u003evisit the website\u003c/a\u003e and begin the process of being partnered with a consultant at no-cost to you.\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp\u003eLearn more about \u003ca href=\"https://selfhealersyoga.com/\"\u003eSelf Healers Yoga here.\u003c/a\u003e\u003c/p\u003e\r\n\r\n\u003cdiv\u003e\u0026nbsp;\u003c/div\u003e\r\n\n\u003c/div\u003e\n","category_id":"\u003cspan class=\"datatype-select_field category_id\"\u003e\n Businesses\n\u003c/span\u003e\n","location_id":"\u003cspan class=\"datatype-select_field location_id\"\u003e\n \n\u003c/span\u003e\n"},{"id":492,"title":"Resilience and Innovation: How Buenos Dias Cafe Thrived with ATLinBusiness Support","promo_title":"Resilience and Innovation: How Buenos Dias Cafe Thrived with ATLinBusiness Support","published_date":"2023-09-26","featured_image":{"id":2507,"parent_id":5,"resource_file_name":"k_j_headshot.jpg","resource_content_type":"image/jpeg","resource_file_size":10532711,"resource_updated_at":"2023-09-26T10:36:16.006-04:00","caption":"","description":null,"attachable_id":null,"attachable_type":null,"assets_resource_uses_count":1,"created_at":"2023-09-26T10:36:17.512-04:00","updated_at":"2023-09-26T10:36:35.735-04:00","filename_hash":"k_j_headshot_Oz8BazP.jpg","width":4724,"height":3151},"filename":"resilience-and-innovation-how-buenos-dias-cafe-thrived-with-atlinbusiness-support","meta_data_id":null,"published":true,"token":"vFza_A","created_at":"2023-09-26T10:36:35.647-04:00","updated_at":"2023-09-26T10:36:35.647-04:00","video_link":"","promo_description":"\u003cdiv class=\"datatype-wysiwyg-basic promo_description\"\u003e\n \n\u003c/div\u003e\n","project_year":"2023","content":"\u003cdiv class=\"datatype-wysiwyg content\"\u003e\n \u003cp dir=\"ltr\"\u003eJeannette Flores-Katz and her husband, Ken Katz, had a determined attitude of \u0026ldquo;failure is not an option\u0026rdquo; when they came up with the idea for Buenos Dias Cafe and Pupuseria in 2011. However, they recognized the need for financial support to kickstart their idea, which led them to seek help from Invest Atlanta.\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eFast forward to 2020, the restaurant faced challenges, particularly due to the restrictions on indoor dining brought about by the pandemic. To ensure the survival of Buenos Dias Cafe, the couple turned to Invest Atlanta once again, this time through the ATLinBusiness program. They were specifically looking for marketing help.\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003e\u0026ldquo;We needed to figure out a new way to do business due to the changing landscape,\u0026rdquo; Katz explains.\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eRecognizing a need for a stronger online presence to drive traffic to their website and build online delivery services, the restaurant owners were connected with a consultant through ATLinBuinsess. This consultant played a big role in educating them about website development, keywords and search engine optimization (SEO). Their goal was to make sure the restaurant would appear in search results when people looked for Latin food in Atlanta. The collaboration between an ATLinBusiness consultant and Flores-Katz spanned approximately 10 weeks, ultimately enabling them to transition to running their business 100% online.\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eATLinBusiness offers no-cost services to small businesses in Atlanta. A key feature of the program is pairing the business with a consultant who has expertise in the area the business requires assistance. Katz says the help was so valuable and encourages other Atlanta businesses entrepreneurs to use these services. He goes on to say that, while it is no-cost to the business, you have to be able to put in the work and actively participate.\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eATLinBusiness helped the Katz\u0026rsquo; business survive the pandemic and today, they have been able to rebrand as La Bodega. The restaurant has moved to The MET ATL and has expanded to offer inside seating and a market. As the couple looks back over the past three years they say it was worth the work because it meant staying afloat during a tough economic time.\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003e\u0026ldquo;It\u0026rsquo;s not just a case of submitting your issue and letting someone else solve it. It is a collaborative effort. Really a partnership with the consultant,\u0026rdquo; Katz says.\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cp dir=\"ltr\"\u003eIf you are a small business in the City of Atlanta and interested in learning more about ATLinBusiness, you can \u003ca href=\"https://atlinbusiness.com/\"\u003evisit the website\u003c/a\u003e and begin the process of being partnered with a consultant at no-cost to you.\u0026nbsp;\u003c/p\u003e\r\n\r\n\u003cdiv\u003e\u0026nbsp;\u003c/div\u003e\r\n\n\u003c/div\u003e\n","category_id":"\u003cspan class=\"datatype-select_field category_id\"\u003e\n Businesses\n\u003c/span\u003e\n","location_id":"\u003cspan class=\"datatype-select_field location_id\"\u003e\n West End\n\u003c/span\u003e\n"},{"id":480,"title":"ATLinBusiness Marketplace","promo_title":"ATLinBusiness Marketplace","published_date":"2023-04-30","featured_image":{"id":2382,"parent_id":147,"resource_file_name":"copy_of_copy_of_atlinbusiness_marketplace.png","resource_content_type":"image/png","resource_file_size":271184,"resource_updated_at":"2023-05-04T14:49:48.140-04:00","caption":"","description":null,"attachable_id":null,"attachable_type":null,"assets_resource_uses_count":1,"created_at":"2023-05-04T14:49:49.154-04:00","updated_at":"2023-07-24T13:38:01.841-04:00","filename_hash":"copy_of_copy_of_atlinbusiness_marketplace_NZnWx47.png","width":1200,"height":600},"filename":"atlinbusiness-marketplace","meta_data_id":null,"published":true,"token":"3L3ngQ","created_at":"2023-05-04T14:36:35.660-04:00","updated_at":"2023-05-08T09:58:03.513-04:00","video_link":"","promo_description":"\u003cdiv class=\"datatype-wysiwyg-basic promo_description\"\u003e\n Did you know that Invest Atlanta launched a buy local website for Atlanta-based businesses to sell and market to other Atlanta-based businesses and corporations?\n\u003c/div\u003e\n","project_year":"2023","content":"\u003cdiv class=\"datatype-wysiwyg content\"\u003e\n \u003cp\u003eDid you know that Invest Atlanta launched a buy local website for Atlanta-based businesses to sell and market to other Atlanta-based businesses and corporations?\u003c/p\u003e\r\n\r\n\u003cp\u003e\u003ca href=\"https://atlinbusiness.com/marketplace/\"\u003eATLinBusiness Marketplace\u003c/a\u003e offers smaller, diverse suppliers a first destination for greater access to a wide range of buyers to accelerate growth and generate new revenue streams. The platform showcases participating businesses\u0026rsquo; capabilities, diversity classification, certifications and more.\u003c/p\u003e\r\n\r\n\u003cp\u003eAccording to Mayor Andre Dickens, ATLinBusiness Marketplace creates a more equitable business-to-business environment by connecting buyers and sellers in metro Atlanta, including minority-owned, women-owned and legacy businesses. \u0026ldquo;With this program, we aim to provide resources to support our local economy, create more good-paying jobs and ensure Atlanta is a city of opportunity for all,\u0026rdquo; explains Dickens.\u003c/p\u003e\r\n\r\n\u003cp\u003eThe launch of the ATLinBusiness Marketplace also reflects buyer behavior, which has become increasingly digital. In fact, LinkedIn reports that nearly 40% of sellers say they have closed deals over $500,000 without ever meeting the buyer face-to-face.\u003c/p\u003e\r\n\n\u003c/div\u003e\n","category_id":"\u003cspan class=\"datatype-select_field category_id\"\u003e\n Businesses\n\u003c/span\u003e\n","location_id":"\u003cspan class=\"datatype-select_field location_id\"\u003e\n \n\u003c/span\u003e\n"}]}
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" class="hidden">广东站_好大夫在线